Westminster Group Plc announces the launch of its new international, multilingual, ‘Generation 2’ security and defence website, believed to be the largest security product website in the world.
At flotation, Westminster announced a programme of improvements to its sales and marketing activities to further exploit its already prominent position as one of the world’s foremost providers of global security and defence solutions.
The new site is believed to be the largest security product website in the world and has become a case study for the Microsoft Corporation as a result of its complexity and successful delivery ( http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000003895).
Features offered include: multilingual support; secure e-commerce; secure access to files for Westminster’s agents & partners; encrypted enquiry facilities; personalised customer account centres; site-wide search of all products & datasheets; interactive worldwide ‘contact us’ facility; related product suggestions and a product library that is five times greater than the previous generation’s site.
Guy McNeill, Technical Manager at Westminster, said:
"Westminster has a unique challenge in that many of our target customers are in inhospitable and often unreliable environments with a necessity to access a huge technical library of information that is up-to-date and is capable of being delivered in their language.
"The new interactive customer portal enables visitors to subscribe to Westminster News and Product announcements, specify preferences in how they search and display information on our site, and keep track on enquired and purchased products.
"We have had to factor in low bandwidth constraints for some of the Asian and African markets, technology compatibility and advanced security encryption which is crucial to maintaining our market leading position in the global security and defence market.
"OBS Group, our website developers, a leading web development consultancy based in London, pulled out all the stops during the development of this project, enabling us to deliver a technologically advanced website that is not just a product library but a valuable resource centre for any visitor of the Fire, Safety, Security and Defence markets."
Peter Fowler, Chief Executive of Westminster, added:
"The new site gives the Group far greater reach and greater control over our product catalogue. Our industry is fast changing, making the traditional printed catalogues very hard to keep up to date. The efficiency of our network of over 70 agents is dependent on supporting them in the field with the most up to date product information and manuals on a real time basis.
"We calculate that this site will not only improve our product sales, order processing and delivery, but will additionally deliver cost savings through reduced print of catalogues and product marketing materials and greater efficiencies through advanced management information."
The new website launched at 7am GMT on 14 April 2009, available at: http://www.wi-ltd.com