Westminster has embarked on several new marketing initiatives to expand its global operations.
Website Upgrade
The first phase of the new Westminster website has now gone live which will bring together all the company business unit forums under the one “Group” web platform. The website has been designed to ensure the visitor journey throughout the site is an informative interaction with the Westminster Group and its strong and trusted brand. The new website is still a work in progress with more content and applications constantly being added. The other group websites are in the process of being migrated. The new website brings better focus on the Group’s vast range of LAND, SEA & AIR products and solutions and will in due course encompass a sophisticated e-commerce section and enlarged customer and investor engagement areas.
Speaking about the new website The Westminster Group’s CEO, Peter Fowler, said:
“I am delighted to see the launch of this first phase of the new Group website. A key strategy for 2020 has been to redefine our diverse businesses in line with our “One Company, One Vision” approach which involved rebranding parts of our business to better reflect the global Westminster brand. These are exciting times for Westminster and I look forward to the website’s further expansion in the weeks ahead together with the various other expansion and marketing initiatives we are undertaking.”
Please visit our new web platform: www.wg-plc.com
Rebranding
In tandem with developing a new website, a re-branding exercise was completed with the Westminster Group logo being modernised and aligned with tones and formats of the new website. The branding keeps its crest identity with new fonts and colours sharpening the logo bringing it in line with the Group’s brand values.
TV Advertising Campaign
Westminster is also taking the step forward with its marketing outreach. A TV ad campaign will begin today across a variety of channels, introducing the Group and the brand to a whole new audience. The theme of the ad is Get Back To Work Safely but it is also about brand awareness and widening our client base. The ad was professionally designed and is to be aired on the Sky News channel amongst others.
Speaking about the TV ad campaign Group GM, Hamish Russell commented:
“I think we are very strong at talking to our extensive client base throughout the world, this campaign will give us the opportunity to expand our engagement and operations closer to home, here in the UK, supporting businesses return to work with our extensive product portfolio of fever screening, sanitisation and safety solutions. We are delighted with the ad and the way it has been brought together, it’s a bold step in terms of marketing outreach but one we think will be very successful.”
The ad will be first aired on Sky News at 1:57pm this afternoon.